Privacy Policy

Effective Date: June 1, 2025
Last Updated: June 1, 2025

Introduction

RevIQ, LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.reviqdigital.com (the "Site") and interact with our automotive marketing services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

Submit inquiries about vehicles or automotive services
Request quotes or price estimates
Schedule test drives or service appointments
Subscribe to our newsletter or automotive updates
Fill out contact forms or lead generation forms
Create an account on our website
Participate in surveys, contests, or promotions

This information may include:

Name and contact information (email address, phone number, mailing address)
Vehicle preferences and specifications
Current vehicle information (make, model, year, mileage)
Budget and financing preferences
Trade-in vehicle details
Demographic information (age, income range, location)
Any other information you choose to provide related to your automotive needs

Automotive-Specific Information

We may collect information related to your automotive interests, including:

Vehicle browsing history on our site
Preferred vehicle types, makes, and models
Price range and financing interests
Service and maintenance preferences
Dealership and location preferences
Previous automotive purchase history (if provided)

Automatically Collected Information

We automatically collect certain information about your device and usage patterns, including:

IP address and geographic location
Browser type, version, and language settings
Operating system and device information
Referring website and search terms used
Pages viewed, time spent on pages, and click patterns
Date and time of visits
Mobile device identifiers
Interaction with our advertisements across the web

How We Use Your Information

We may use the information we collect about you to:

Connect you with automotive dealers, manufacturers, and service providers
Provide personalized vehicle recommendations and pricing
Process and respond to your automotive inquiries and requests
Send you relevant automotive offers, promotions, and market updates
Facilitate test drives, appointments, and service scheduling
Improve our website functionality and user experience
Create targeted advertising campaigns across digital platforms
Analyze market trends and customer preferences in the automotive industry
Comply with legal obligations and industry regulations
Detect, prevent, and address technical issues and fraudulent activity

Digital Advertising and Tracking

Google Ads and Analytics

We use Google Ads, Google Analytics, and related Google services to:

Track website conversions and user behavior
Create remarketing audiences based on your site interactions
Display targeted automotive advertisements across Google's network
Measure the effectiveness of our advertising campaigns
Analyze traffic sources and user demographics

Google may use cookies and similar technologies to collect information about your browsing activity. You can opt out of Google's use of cookies by visiting Google's Ads Settings or by downloading the Google Analytics Opt-out Browser Add-on.

Meta (Facebook) Pixel and Advertising

We use Meta Pixel and other Meta advertising tools to:

Track conversions from Facebook and Instagram advertisements
Create custom audiences for targeted automotive advertising
Retarget visitors with relevant vehicle and service promotions
Measure and optimize our social media advertising performance

Meta may use cookies and similar technologies to collect information for advertising purposes. You can control Facebook ads through your Facebook Ad Preferences.

Additional Advertising Partners

We may also work with other advertising platforms and partners, including:

Microsoft Advertising (Bing Ads)
Automotive industry-specific advertising networks
Programmatic advertising platforms
Email marketing platforms
Customer relationship management (CRM) systems

Cookies and Similar Technologies

Our website uses various types of cookies and tracking technologies:

Essential Cookies

Required for basic website functionality, including security, navigation, and form submissions.

Analytics Cookies

Help us understand how visitors use our site to improve user experience and website performance.

Advertising Cookies

Used to deliver personalized advertisements and measure advertising effectiveness across platforms.

Remarketing Cookies

Enable us to show you relevant automotive ads as you browse other websites and social media platforms.

You can manage cookie preferences through your browser settings, but disabling certain cookies may limit website functionality and prevent us from providing personalized automotive recommendations.

How We Share Your Information

We may share your information in the following ways:

Automotive Partners

We may share your information with:

Authorized automotive dealers and manufacturers
Auto financing and insurance companies
Vehicle service and maintenance providers
Automotive industry partners who can fulfill your requests

Advertising Partners

We share certain information with advertising platforms (Google, Meta, etc.) to:

Create targeted advertising audiences
Measure campaign performance
Deliver relevant automotive advertisements
Optimize advertising spend and effectiveness

Service Providers

We may share information with trusted third-party service providers who assist us in:

Website hosting and maintenance
Email marketing and communication
Customer relationship management
Payment processing (if applicable)
Data analytics and reporting

Legal Requirements and Business Transfers

We may disclose your information as required by law, in response to legal process, or in connection with business transfers such as mergers or acquisitions.

Data Retention

We retain your personal information for as long as necessary to:

Provide you with automotive services and recommendations
Maintain your account and preferences
Comply with legal and regulatory requirements
Fulfill legitimate business purposes

Marketing information may be retained until you opt out of communications or request deletion.

Your Rights and Choices

Communication Preferences

You can opt out of marketing communications by:

Clicking unsubscribe links in our emails
Adjusting your account preferences
Contacting us directly

Advertising Opt-Outs

You can control targeted advertising through:

Google: Visit Google Ad Settings or use the Google Analytics Opt-out Add-on
Facebook/Meta: Adjust your Facebook Ad Preferences
General Opt-Out: Visit the Digital Advertising Alliance's opt-out page
Browser Settings: Enable "Do Not Track" or use private browsing modes

Data Rights

Depending on your location, you may have rights to:

Access, update, or delete your personal information
Restrict or object to certain data processing
Request data portability
Withdraw consent for marketing communications

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

The right to know what personal information we collect and how it's used
The right to delete personal information
The right to opt out of the sale of personal information
The right to non-discrimination for exercising privacy rights

We do not sell personal information in the traditional sense, but we do share information with advertising partners as described above.

Children's Privacy

Our automotive marketing services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from someone under 18, we will delete that information promptly.

Data Security

We implement industry-standard security measures to protect your information, including:

Encryption of sensitive data in transit and at rest
Regular security assessments and updates
Access controls and employee training
Secure hosting and data storage practices

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction, including the United States, where our servers and service providers may be located. We ensure appropriate safeguards are in place for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. For significant changes, we may provide additional notice through email or prominent website notices.

Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need assistance with automotive services, please contact us:

RevIQ, LLC
Email: derek@reviqdigital.com
Phone: (920) 573-4604
Website: www.reviqdigital.com

For California residents exercising CCPA rights: derek@reviqdigital.com

This privacy policy is designed for automotive marketing businesses using digital advertising platforms. Consult with a legal professional to ensure compliance with all applicable privacy laws and regulations, including state automotive advertising regulations.